2. Brand’s Main Consumer Groups
The main consumer groups of Nongzhiyou are farmers at home and abroad, including practitioners engaged in various agricultural production activities such as planting and breeding. Whether it is small farmers or large agricultural enterprises, they are all served by Nongzhiyou.
In China, it can meet the diversified needs of farmers and agricultural enterprises of different sizes in different regions. It has its place in promoting advanced technologies and products in agriculturally developed areas, or in helping agricultural development in relatively backward agricultural areas.
Internationally, Nongzhiyou can export its own advantageous products and services, such as some agricultural production tools with unique technical advantages, high-quality agricultural products, etc., and cooperate with other agricultural-related institutions or farmers in the world, which can not only enhance the international reputation of its own brand, but also learn from international agricultural exchanges and cooperation, further optimize its own products and services, and contribute to global agricultural development.
3. Brand logo, slogan and advertising slogan
（1）Brand logo
As shown in the picture, the main body of Farmer's Friend's logo is a green and white diamond. The green part has a wheat ear pattern, symbolizing agriculture and harvest; the white part has the Chinese and English brand names "Farmer's Friend" and "农之友", which convey the brand name concisely and clearly. The diamond shape in the Farmer's Friend brand logo represents agricultural nets, which is a very clever design element. From the perspective of visual communication, the diamond has a unique geometric beauty and can stand out among many brand logos. Its stable structure also implies that the agricultural nets provided by Farmer's Friend are of reliable quality and stable performance, and can play a solid role in agricultural production.
There is a ® symbol in the upper right corner, indicating that the brand is registered.
（2）Slogans
“Farmers’ partner, guarantee of good harvest”
（3）Advertising slogan
“Nongzhiyou, a good helper in agriculture, accompanies you on the road to a good harvest”
4. Brand culture characteristics and values
（1）Brand Concept
Nongzhiyou adheres to the concept of "agriculture-oriented, service-oriented", puts farmers' needs first, and solves practical problems in the production process for farmers through continuous research and development and promotion of high-quality agricultural products and services, thereby promoting agricultural production and income growth.
（2）Brand Story
Nongzhiyou was founded by a group of professionals who have a deep affection for agriculture. They saw that farmers faced many difficulties in the production process, such as the lack of advanced production tools and high-quality agricultural products. So they decided to establish Nongzhiyou, determined to become the most reliable partner of farmers, and use professional knowledge and high-quality products to help farmers achieve easy and efficient agricultural production.
（3）Brand Vision
Nongzhiyou’s vision is to become the most trusted brand in the agricultural sector, promote agricultural modernization through continuous innovation and optimization of products and services, help farmers achieve sustainable development, make agriculture a promising industry, and make farming an attractive profession.
（4）Product Features
Nongzhiyou provides a series of distinctive agricultural products, including but not limited to：
- Agricultural disaster prevention and mitigation facilities: such as windbreak nets, hailbreak nets, birdbreak nets and related accessories and technical guidance, which can effectively resist the damage of natural disasters to agricultural production and reduce the losses suffered by farmers due to disasters.
- Advanced agricultural production tools, such as efficient agricultural machinery and equipment, can improve agricultural production efficiency and reduce the labor intensity of farmers.
- High-quality agricultural products, such as seeds, fertilizers, pesticides, etc., ensure good growth of crops and improve yield and quality.
（5）Brand Value Proposition
Nongzhiyou advocates "professional, reliable and considerate", with a professional R&D and production team to ensure the reliability of products, and with considerate services to meet the various needs of farmers in the production process.
（6）Social Responsibility
Friends of Agriculture actively undertakes social responsibilities and is committed to promoting sustainable agricultural production methods. It protects the rural ecological environment and promotes sustainable agricultural development by organizing agricultural technology training and promoting environmentally friendly agricultural materials. At the same time, during disasters, Friends of Agriculture actively provides assistance and support to farmers affected by disasters to help them resume production.
